Handling the News Conference
Invitations, Handling the Conference, After the Conference Invitations The invitation list should include all reporters who might be interested. It is better to invite too many than to omit some who may feel slighted. Invitations, which may take the form…
Media Tours
Media Tours involve multiple sites and a number of media outlets Media Tours An alternative to the news conference, which is held in one location, is the media tour. This involves multiple sites and a number of media outlets throughout…
Press previews and Parties
Press previews are often scheduled for events to which the general public is invited. Usually a preview is held a day or two ahead of the event so that reporters can write stories that appear on the day that the…
Letter to the Editor
The New York Times and the Wall Street Journal are famous for their letters columns Letter to the Editor Op-ed articles carry more prestige than letters to the editor. In effect, publication implies that the opinion expressed deserves attention…
