Marketing — Base
Новые слова
Entrepreneur
Business strategy
Business plan
Corporation
Implement
Customer-driven
Product-driven
Promotion
Exercises
1 Underline the appropriate idea to complete this basic description of marketing
In the past marketing was (customer-driven/ ) where business emphasized the product first and (considered/ confronted) the customer last. Nowadays the reverse strategy is the key to successful marketing. Products and services are created (to mean/ to meet) customer needs. Moreover, marketing must make use of its four basic components to be effective:
- Sales
- Promotion
- Advertising
- Public Relations/Possible Requirements or PR
2 Circle the words that can be combined with ‘market’
overseas
service
leader
survey
upscale
country
developing
competence
potential
business
share
Write the possible combinations, before or after ‘market’.
……………….market…………………
……………….market…………………
……………….market…………………
………………market…………………
……………….market…………………
……………….market…………………
………………market…………………
3 Match the marketing components to the right description
The ‘Marketing Mix’ consists of the 4 P’s:
| Product | where the customers can buy it |
| Promotion | one that meets the customer need |
| Price | to encourage the customer to buy it |
| Place | one that makes company profit and keeps the customer satisfied |
4 Place the following words and phrases under the right marketing heading
Some of the ideas might belong to more than one category.
media
to announce
press release
special offer
billboards
discounts
banners
commercials
to sponsor
free samples
reputation
coupons
campaign
to display
negotiation
internet
follow-up
to bargain
press conference
to endorse
to call on (customers)
| Sales |
Promotion |
Advertising | PR |
Complete these sentences to describe the marketing categories.
The sales department handles _______________________________________.
Promotion involves_______________________________________________.
Advertising includes______________________________________________.
PR deals with ___________________________________________________.
5 Finish the sentence pairs/ groups using the noun form of the highlighted corresponding verb
1. We will announce our marketing plans at the meeting tomorrow.
We will make an _____________________ about our marketing plans at the meeting tomorrow.
2. He wants to bargain with the customer.
He wants to offer a ______________ to the customer.
3. Rolex sponsors the Wimbledon Tennis Tournament.
Rolex is a ____________ of Wimbledon.
Every year Rolex gives its _________________ to Wimbledon.
4. Shops can display new products.
Shops can set up special ____________ for new products.
5. Famous sports stars often endorse sports clothing and accessories.
_______________ from famous sports stars helps to sell sports clothing and accessories.
