Новое мышление CNN
В пятницу президент Джим Уолтон объявил, он уйдет в отставку в конце этого года, поскольку сеть CNN испытывает непростые времена и ей требуется «новое мышление» Несмотря на то, что CNN готовится получить в этом году рекордную прибыль от мобильных и…
Media & Public Relations
Public relations people work with the media in many ways. They have to know how to prepare for press interviews, organize a news conference, conduct a media tour, and write such materials as fact sheets, press kits, and op-ed articles.…
PR Dependance on the Media
The purpose of public relations is to inform, shape opinions and attitudes, and motivate. This can be accomplished only if people receive messages constantly and consistently. The media, in all their variety, are cost-effective channels of communication in an information…
Crisis Communications
A good working relationship with the media is severely tested in times of crisis. Crisis Communications play s a very important during and difficult period of time. Text All the rules and guidelines about working effectively with the press are…
