Marketing — Base
Новые слова Entrepreneur Business strategy Business plan Corporation Implement Customer-driven Product-driven Promotion Exercises 1 Underline the appropriate idea to complete this basic description of marketing In the past marketing was (customer-driven/ ) where business emphasized the product…
Advertising: The Big Lie
In this story there are no heroes or villains, just people who believe they can buy happiness, and advertisers who support this belief. Consumer Angst Consumerism is one of religion’s modern replacements, and, like religion, it actively encourages, then exploits,…
Advertising standards
The Advertising Standards Agency annual report has announced that 2008 was a record year for complaints, with almost 14,300 complaints being made about particular adverts. Pre-reading 1 Describe one of your favourite advertisements. What is the product? What do you…
Branding and packaging
The basic function of packaging has always been to protect and contain a product. In a competitive market, branding and packaging are important and have become an integral part of the product. We instantly recognise products by the size, shape…
Advertising as business
Advertising is the business of drawing public attention to goods and services. It is an important part of a promotional mix that also includes… Advertising is the business of drawing public attention to goods and services, performed through a variety…
Viral marketing
Is viral marketing the future of commercial advertising? Or is it too controversial? Read a script of a radio show on Viral Marketing — Good evening. I’m Eddy Johnson. Tonight’s business program looks at a growing phenomenon: viral marketing. First,…
