Marketing — Base
Новые слова Entrepreneur Business strategy Business plan Corporation Implement Customer-driven Product-driven Promotion Exercises 1 Underline the appropriate idea to complete this basic description of marketing In the past marketing was (customer-driven/ ) where business emphasized the product…
Advertising: The Big Lie
In this story there are no heroes or villains, just people who believe they can buy happiness, and advertisers who support this belief. Consumer Angst Consumerism is one of religion’s modern replacements, and, like religion, it actively encourages, then exploits,…
Advertising standards
Предлагаю вниманию учителем и студентов полезные учебные материалы для занятий по английскому языку. Сегодня читаем статью «Advertising standards». Здесь вы найдете аутентичный текст для чтения с вопросами на проверку понимания прочитанного. The Advertising Standards Agency annual report has announced…
Branding and packaging
The basic function of packaging has always been to protect and contain a product. In a competitive market, branding and packaging are important and have become an integral part of the product. We instantly recognise products by the size, shape…
Advertising as business
Advertising is the business of drawing public attention to goods and services, performed through a variety of media. It is an important part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling,…
Viral marketing
Вирусный маркетинг (Viral marketing) — это метод продаж, который включает в себя органическую или устную информацию о продукте или услуге, которая распространяется с постоянно растущей скоростью. Вирусный маркетинг — бизнес-стратегия, которая для продвижения продукта использует существующие социальные сети . s…
