Media Tours involve multiple sites and a number of media outlets

Media Tours

An alternative to the news conference, which is held in one location, is the media tour. This involves multiple sites and a number of media outlets throughout the region or the nation. There are three kinds of media tours, which range from interviews on talk shows to visiting editors at their place of work.

Local Talk Shows and Newspapers. In many cases, the spokesperson for an organization is on a media tour and is booked on local shows in a number of cities, the publicist will try to book local print media.

Business and Trade Press. The second kind of tour has a longer range in terms of results. An organization’s officials make calls on publications that reach important audiences that can invest in the company or purchase the product or service. In this case, the news conference comes to the publication.

It would be very difficult to get representatives from national business and trade publications to visit the offices of a small company. Yet by taking the president, the director of public relations, and perhaps the chief financial officer to the publication, it is possible to arrange for a one-on-one news conference with the publication’s principal editors.

Regular background briefings of the business and trade press may not result in immediate publicity, but they can build relationships that will pay dividends in the future.

Satellite Media Tours A media tour doesn’t have to involve long plane trips, countless nights in hotel rooms, and rented cars in unfamiliar cities, in fact, you needn’t leave home at all.

Satellite media tours are becoming increasingly commonplace. Not only is a satellite media tour cost-effective, but one can be set up with a minimum of preparation time. When Hurricane Hugo hit Jamaica in 1989, the nation’s tourism industry had the problem of reassuring prospective vacationers that the island’s resort had suffered only minor damage. Consequently, Jamaica minister of tourism went in a satellite media tour to be interviewed by travel editors and TV talk show hosts.

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Vocabulary

book smb.	ангажировать к.-л.
commonplace	обычный, привычный
hit	поразить
invest in smth.	инвестировать
media tour	пресс-тур
purchase	совершить покупку
range	варьироваться
reassure	убедить
resort	курорт
result in smth.	привести к ч.-л.
suffer damage	потерпеть ущерб
talk-show host	ведущий телевизионного ток-шоу
in terms of smth.	что касается ч.-л.
vacationer	отдыхающий

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Exercises

1)    Find the English equivalents in the text and use them in sentences of your own

1. взятая напрокат машина
2. оздать взаимоотношения
3. экономичный
4. незначительный ущерб
5. следовательно
6. включать в себя
7. организовать личное интервью
8. альтернатива ч.-л.
9. отраслевая пресса
10. инструктивное совещание.

2)    Find in the text the words which describe or mean the following:

1. happening or existing in many places, and therefore not special or unusual
2. to include many different subjects, ideas
3. a place where many people often go for vacation with hotels, swimming-pools etc.
4. to make someone feel calmer and less worried of frightened about a problem or situation
5. a television or radio show on which people talk about their lives and are asked questions

3) Match the words. Use them in the sentences of your own

talk	tour
print	industry
media	publications
trade	shows
tourism	media

4)    Translate the following sentences into Russian

1. They apologized and reassured us that the matter would be dealt with immediately
2. What alternatives are likely to reduce traffic?
3. Expensive foreign cars are commonplace in this Chicago suburb.
4. He invested $70,000 of his savings in a new store.
5. Many stores will let you make a purchase by telephone.

5)    Find Russian equivalents of the following expressions

1. a spokesperson for an organization —
2. a publicist —
3. the director of public relations —
4. the chief financial officer —
5. principal editors —
6. travel editors —

Explain the meaning of these expressions in English.

6)    Match the words which are close in their meaning

multiple	comprise
invest	innumerable
alternative	diverse
involve	option
countless	endow

7) Match the words having the opposite meaning

commonplace	numbered
reassure	known
countless	significant
minor	discourage
unfamiliar	exceptional

8) Insert prepositions where necessary

in; to; of; on; for

1. to go____a tour
2. an alternative____ smth.
3. to involve____smth.
4. a spokesperson____an organization
5. ____ terms____results
6. to make call ____smb.
7. to reach____smb.
8. to invest____smth.

9)    Explain the grammatical structure of the sentence

It would be very difficult to get representatives from national business and trade publications to visit the offices of a small company.

Write down two sentences of your own with the same structure.

10)    Write down 6 questions covering the contents of the text.

11)    Can you explain the following:

Regular background briefings of the business and trade press may not result in immediate publicity but they can build relationships that will pay dividends in the future.

12)    Develop the following point

Satellite media tours are efficient and save traveling time

13)    Render the following item in English