PR-People and Journalists
Отношения между специалистами по связям с общественностью (PR-специалисты) и средствами массовой информации основаны на взаимном сотрудничестве, доверии и уважении. К сожалению, это не всегда так. Ниже мы опишем некоторые участки взаимного трения. PR-специалисты и журналисты Чрезмерно назойливая реклама. Журналисты получают…
Sloppy Reporting
A last year survey found that 83 percent of the public relations directors thought that sloppiness on the part of reporters was the major reason for inaccurate stories. Reporters were also faulted for not doing their research before writing a…
Tabloid Journalism
The proliferation of tabloid television means that you have to be very careful. Newspapers and broadcast shows are not all alike, and the level of commitment to journalistic standards ranges from wholehearted to nonexistent. Some periodicals are highly praised for…
Effective Media Relations
A good working relationship with the media is vital for a public relations writer. There will always be areas of friction and disagreement between public relations people and journalists, but that doesn’t mean that there can’t be a solid working…
Media Etiquette
A failure to observe the following points often leads to poor media relations In addition to the foregoing guidelines, there are several matters of media etiqueti that should be observed. A failure to observe the following points often leads to…
Pitch Letters
To do their job, reporters and editors need a continual supply of news tips and background materials. Your role in public relations is to come up with ideas and sell them. On another level, background information so that reporters understand…
Media Advisories
They tell reporters and editors about upcoming events and story opportunities in a brief listing of journalism’s five W’s and one H — who, what, when, where, why, and how. The format uses short items instead of long paragraphs. A…
Papers for the Press
Position Papers A position paper is a statement of the organization’s stand on some public issue. An example might be the position of a public utility on nuclear power. Such a paper is an official document and is often prepared…
Scheduling a News Conference
The conference should be scheduled at a time that is convenient for the reporters that is, with an eye on the deadlines of the media represented. In general, mornings or early afternoons are best for both print and broadcast media.…
Handling the News Conference
Invitations, Handling the Conference, After the Conference Invitations The invitation list should include all reporters who might be interested. It is better to invite too many than to omit some who may feel slighted. Invitations, which may take the form…
