Hard Life of Journalists
What sort of people are journalists? What qualities and qualifications do they possess? Journalism is a Hard Life If you accept the picture so often given on the movie or television screen, newspapermen are hard-bitten, rude, hat-wearing, shouting people who…
Foreign Correspondent
The life and work of the Foreign Correspondent have a strong appeal for most young men and women in journalism. To cover the world’s news from China to Peru, from Moscow to Cape Town; to send back dispatches under date-lines…
What is News? (План урока английского языка)
The nature of news is a favourite subject of discussion among journalists. Some place the emphasis on one aspect, some on another but it is generally agreed that the essence of news is topicality, novelty and general interest. To be…
Новое мышление CNN
В пятницу президент Джим Уолтон объявил, он уйдет в отставку в конце этого года, поскольку сеть CNN испытывает непростые времена и ей требуется «новое мышление» Несмотря на то, что CNN готовится получить в этом году рекордную прибыль от мобильных и…
Media & Public Relations
Public relations people work with the media in many ways. They have to know how to prepare for press interviews, organize a news conference, conduct a media tour, and write such materials as fact sheets, press kits, and op-ed articles.…
PR Dependance on the Media
The purpose of public relations is to inform, shape opinions and attitudes, and motivate. This can be accomplished only if people receive messages constantly and consistently. The media, in all their variety, are cost-effective channels of communication in an information…
PR-People and Journalists
Отношения между специалистами по связям с общественностью (PR-специалисты) и средствами массовой информации основаны на взаимном сотрудничестве, доверии и уважении. К сожалению, это не всегда так. Ниже мы опишем некоторые участки взаимного трения. PR-специалисты и журналисты Чрезмерно назойливая реклама. Журналисты получают…
Sloppy Reporting
A last year survey found that 83 percent of the public relations directors thought that sloppiness on the part of reporters was the major reason for inaccurate stories. Reporters were also faulted for not doing their research before writing a…
Tabloid Journalism
The proliferation of tabloid television means that you have to be very careful. Newspapers and broadcast shows are not all alike, and the level of commitment to journalistic standards ranges from wholehearted to nonexistent. Some periodicals are highly praised for…
Effective Media Relations
A good working relationship with the media is vital for a public relations writer. There will always be areas of friction and disagreement between public relations people and journalists, but that doesn’t mean that there can’t be a solid working…
