Media Etiquette
A failure to observe the following points often leads to poor media relations In addition to the foregoing guidelines, there are several matters of media etiqueti that should be observed. A failure to observe the following points often leads to…
Crisis Communications
A good working relationship with the media is severely tested in times of crisis. Crisis Communications play s a very important during and difficult period of time. Text All the rules and guidelines about working effectively with the press are…
During a crisis
Text The key to successful dealings with the media during a crisis is to become a credible source of information.The following can be suggested: Appoint a spokesperson whom the media can trust and who has authority to speak for the…
Pitch Letters
To do their job, reporters and editors need a continual supply of news tips and background materials. Your role in public relations is to come up with ideas and sell them. On another level, background information so that reporters understand…
Media Advisories
They tell reporters and editors about upcoming events and story opportunities in a brief listing of journalism’s five W’s and one H — who, what, when, where, why, and how. The format uses short items instead of long paragraphs. A…
Papers for the Press
Position Papers A position paper is a statement of the organization’s stand on some public issue. An example might be the position of a public utility on nuclear power. Such a paper is an official document and is often prepared…
Meeting the Press
Press interviews, news conferences, media tours, and other kinds of gatherings provide excellent opportunities to communicate your message to a variety of audiences. They are more personal than just sending written materials and allow reporters to get direct answers from…
Scheduling a News Conference
The conference should be scheduled at a time that is convenient for the reporters that is, with an eye on the deadlines of the media represented. In general, mornings or early afternoons are best for both print and broadcast media.…
Handling the News Conference
Invitations, Handling the Conference, After the Conference Invitations The invitation list should include all reporters who might be interested. It is better to invite too many than to omit some who may feel slighted. Invitations, which may take the form…
Media Tours
Media Tours involve multiple sites and a number of media outlets Media Tours An alternative to the news conference, which is held in one location, is the media tour. This involves multiple sites and a number of media outlets throughout…
